The yellow pages is one of the most popular and traditional advertising medium for small and home based business. The yellow pages allow its user to find out any business in a well organized categories with a listing of phone numbers and addresses of the business.

Yellow pages ads are usually sold in annual basis where this is different from other print advertising medium whose usually provide in campaign basis. There are several formats to choose from, it can be in text form where only address and telephone contact to be listed, or it can be in banner form where the home based business owner is able to choose from various of ad sizes depends on your advertising budget. On top of listing the address and telephone contact, banner advertisement also allow the business owner to list the range of products or services, email address and the logo of the business.

If you are to ask to compare the cost between yellow pages advertising and other advertising mediums, i would tell you, there is nothing can be compared. How much to pay for the ads is depends on how much space you intend to occupy. The bigger the ads space, the higher the cost, the bigger exposure for your home based business.