If money is not your major concern, it would be easy to decide which advertising medium to go with for your home based business, ideally it is the best to engage any advertising methods that you can think of. However, creating a memorable advertising is the main challenge for a home based business owner. To create a memorable yet successful advertising campaign, the business owner should try every of the advertising medium until they get the suitable one.

i) Direct mail – Considered as the highest impact compared to any other advertising medium. The message reached every single targeted recipients in a personalized way and this method is also the most expensive advertising medium per person reached.

ii) Television – Based on study,television viewers are more apt to fully tune themselves into an advertisement, but it does offer the advertiser an opportunity to speak to a captive audience.

iii) Radio – This advertising medium offers a dramatic improvement over the print advertising method. The listed is more captive to the message unless they switch off the radio or tune into other station. Compared to television advertisement, this is a lower cost solution.

iv) Outdoor and transit – The very good example of this advertising medium is the billboard that you can see from the high way. I would say this advertising medium is the least effective way due to its high visibility factor where no one would actually spend time to read or view the advertisement.

v) Newspaper – Can be said is the cheapest solution in advertising for home based business or small business. However, targeted ads placement is important due to its high quantity of advertisements and in many case, it is easy for all but the largest ads to get lost in the visual clutter.

vi) Magazines – It offers a slightly better opportunity to catch the reader’s eyes. Readers tend to peruse magazines more carefully than they do in reading a newspaper due to the less advertisement published in a single page.

vii) Internet advertising – Advertising online is one of the most famous advertising medium in today’s business world. Although having a website for your home based business or small business is crucial, but you can still consider to advertise on others website.