Some of you maybe confuse and don’t know about web banner advertisement, web banner advertisement is type of advertising medium in the World Wide Web where the advertiser will design or create an image based advertising slot to be embedded into the publisher website. The banner is usually designed and consists of image, flash animation and text into a single slot. The size of the slot can be at any size but the most famous size is 468 X 60(standard banner), 728 X 90(leader board), 250 X 250(square pop up), 336 X 280(large rectangle) and etc.

Most of the web banner is tracked by a programmed tracking code, where the behavior of the banner will be recorded and monitored by the advertiser. The advertiser only pay for the number of visitors sent through the publisher website. This type of advertising method is also called Pay Per Click (PPC) advertising.