There are so many benefits that you could get when you start your business online. Some of them are, you could reach a wider market worldwide, you don’t have to worry about office supplies since you work from home, and you could minimize the expenses to build a new office.

For some people who don’t know about how to build a website, they choose to trust other people to build it for them. In short, they hire a web designer to create a great website for them. The web designer, especially the professional one, often understands about your needs. They only need to know in what purpose you want to create the website.

If you want to build it for your small business, they could create a website that feels professional and fits with your target market. If you want t a personal yet professional look, they will make it looks friendly. Getting a website from the web designer often leads you to purchase the complete package. Web designer often will offer you a complete package for your business website, including the web template, web hosting, and a domain name. This will make you easier to get all you want in one spot.

Before you choose to buy the complete package from your web designer, you need to watch out for several things first. Ask them where is the URL of the web hosting and the domain name provider that you want to purchase in the package. Spend some of your time to read the offers in those websites, and find out whether it matches with your needs or not. Several things that you should look out for are the uptime, bandwidth, and disk space.

Uptime will show you about how long your website could be accessed by other people. You need to shot for at least 90% to 99.99% uptime for this. The higher the number, the longer time for your website to be accessed by visitor without getting the server crash problem. Bandwidth will show you the amount of website or files that being accessed in or out from your website.

For startup business, you need to get at least 5GB bandwidth to make sure more people could accessed your website before you run out of bandwidth. Disk space itself will be used as your website storage. Either you want to put your website pages, files, videos or anything, you will put it in here. Getting 1GB of disk space is a minimum requirement for your small business.

If you don’t know how to choose the best web hosting packages that contain web hosting plan, template, and a domain name in the same place, you could ask the package from your web designer. He will gladly show you which web hosting that is better for your small business website.

There are so many ways in getting visitor to your website, but is most of them would turn into your real customer? Unless you are getting the visitors direct from the search engine like Google. Why i am saying so? Let me ask you few questions, where is the first place you will be going when you are trying to search for online information?

Yes, is Google! Which sites you will be clicking after the search result appear? Yes, first site appear on top. Of course, you wouldn’t want to waste your time to browse every each of the site appear in search result but would only pick one or two from the top of the result list, unless you are looking for deep information.

Ok, let come back to our topic, how to make your website appear in the first or second spot in the search result, it can be done in two way in general, onpage SEO or offpage SEO. On page means you do whatever necessary which is complying with the SEO rule in your own website, whereby offpage means you do whatever necessary which is out of your website.

Both methods are relatively important, having no question, you have full control over your own website so you can have your onpage optimization done easily. Whereby offpage is kind of more difficult where the work is not under your own control. One of the most famous offpage SEO is link building. Link building means your link are appear in other website and the visitor from that website can easily browse your site from that link.

Indirectly, if you get a link from other website, google count it as a credit into your website, or giving your website a vote. The more votes you get, the higher your webpage will be appearing in the search result when the searcher searching for relevant information.

I hope the above information give you a rough idea on how to make your website to be more visible in search engine like google by means of onpage optimization and offpage optimization (i.e. link building). You can also browse one of the link building service provider who charge quite a low service cost while searching in major Search Engine.

A good marketing plan should include the analysis of the potential targeted market include the customer’s behavior, the competitors and the strength and weakness of the business compare to the competitors. A marketing plan is not as simple as just a list of advertising or promotional activities. The conclusion to a marketing plan is to predict competitive reaction and a brief consideration of possible longer product term options.

Creating a serious and well planned marketing study take into consideration of each individual product or service group will definately create analysis overlaps between other product or company-wide strategies. It is strongly advised that each product line or service are look into detail separately. Doing a research for each product may reveal the individual product characteristic that may not be considered by other businesses.

By working full time and earning full time salary, you can also use part of your salary for some of the expenses in the business. Running a business would have the risk in low and peak season of sells, and holding onto a salaried job can really help you make it through the slow season typical of a new business.

Pros:
i) You could save a lot of time in setting up the business.

ii) Business flows are being set up.

iii) You are not building the brand from scratch.

iv) Save time in searching for supplier or vendor.

v) Save time in finding customer to keep the business rolling, but, to expand and in order for the business to move forward, you have to find new customer.

Cons:
i) You have to spend more money than develop the home based business yourself. You probably have to pay for the trademark and copyright cost, development cost, management system cost and so on.

ii) You need more time in maintaining the home based business because you are not the founder and you are not starting the business from scratch, it take time to know everything about the business.

iii) Difficulties in serving existing customer where their behavior and requirement is not known. In many home based business, the customer flow away because or poor customer service.