Scope of product
Creating more product lines is one of the strategy to provide the client an one stop shopping service.

State of art product
Create an technically advance product or service can form a powerful strategy if the business has the capability to offer state of art product, and usually this type of product will cost more than a normal one.

Brand name product
Generally a product established with strong brand name would command at higher price and create a memorable brand would usually cost the business expensive in term of advertising.

Niche market
Offering the product or service to a target niche market is one of the common strategy for small business. Usually smaller volume of product would cost higher operating cost, but the business would face lesser competition in the market.

Service
Offering a world class customer service can be used to differentiate a business from the competitor who offer low class of service quality or totally not at all.

There are so many benefits that you could get when you start your business online. Some of them are, you could reach a wider market worldwide, you don’t have to worry about office supplies since you work from home, and you could minimize the expenses to build a new office.

For some people who don’t know about how to build a website, they choose to trust other people to build it for them. In short, they hire a web designer to create a great website for them. The web designer, especially the professional one, often understands about your needs. They only need to know in what purpose you want to create the website.

If you want to build it for your small business, they could create a website that feels professional and fits with your target market. If you want t a personal yet professional look, they will make it looks friendly. Getting a website from the web designer often leads you to purchase the complete package. Web designer often will offer you a complete package for your business website, including the web template, web hosting, and a domain name. This will make you easier to get all you want in one spot.

Before you choose to buy the complete package from your web designer, you need to watch out for several things first. Ask them where is the URL of the web hosting and the domain name provider that you want to purchase in the package. Spend some of your time to read the offers in those websites, and find out whether it matches with your needs or not. Several things that you should look out for are the uptime, bandwidth, and disk space.

Uptime will show you about how long your website could be accessed by other people. You need to shot for at least 90% to 99.99% uptime for this. The higher the number, the longer time for your website to be accessed by visitor without getting the server crash problem. Bandwidth will show you the amount of website or files that being accessed in or out from your website.

For startup business, you need to get at least 5GB bandwidth to make sure more people could accessed your website before you run out of bandwidth. Disk space itself will be used as your website storage. Either you want to put your website pages, files, videos or anything, you will put it in here. Getting 1GB of disk space is a minimum requirement for your small business.

If you don’t know how to choose the best web hosting packages that contain web hosting plan, template, and a domain name in the same place, you could ask the package from your web designer. He will gladly show you which web hosting that is better for your small business website.

Try to research the industry in depth, and provide a report with fact and statistical data on how the industry behave currently as well as in the future. In the last paragraph of this session, explain how your home based business will fit into this industry. What makes you invent into this industry.

The idea of industry analysis in business plan is to provide a clear analytic data on how the industry behave and why you are choosing to enter into this industry.