Business and Marketing

The four marketing P (product, price, place and promotion) is important in developing the entire marketing process for your home based business or small business. The 4Ps will be discussed in details in the following points in order to ensure a good marketing plan is developed. i) Product – There are several aspect that the [...]

There is certain knowledge that the home business owner should know in order to build a life time business relationship with the customer, you don’t want to close the customer profile just after one sale. To achieve this, the business owner have to know what they are selling, to whom they are selling, what price [...]

A marketing plan or sometime referred to as a product plan should cover virtually all aspects of bringing your product or service to market. Typically, a marketing plan is used in product oriented business, but it is important to any service provider business as well. A well planned marketing should have to be revised at [...]

Every each of these 3 marketing strategies creates permanent growth for your home based business as well as adding obstacles for your competition. 1. Setup joint promotions Identify the characteristics and activities of your most profitable customers. Look for other non-competing businesses already reaching them. Then devise a way to set up some joint promotions. [...]