Search engine optimization: assuring success with digital capabilities Doug Hahn January 7, 2017 Online Business In this era, the task of SEO process has further more developed with the digital features but the techniques are quite similar. The different processes as the search engine optimization are considered important for the interaction and success of the campaign. This process is started and finished with the meaningful activities that are involved in each step. In short SEO is all about the set of rules that are followed by the website owner in order to optimize websites for the search engines and for the improvement of search engine rankings. In addition, Ecommerce SEO services are also a great way for the improvement of your website quality that helps users to be faster friendly and easier to navigate. You should also know that major focus is given to the time frame, ranking guarantees, content development, social and link building. This process follows some of the major steps as given below: Keyword research Keyword research is one of the important phrases that involve identification of keyword or the targeted word. This is considered most effective approach because of its good set of phrases as a balanced combination. Goal setting and reporting A competitive set with the establishment of keyword phrases and also to access the traffic of sites holds a huge importance. The goal is set with SEO plan at starting position with complete picture of site with measurable specific business objectives. Content building In SEO, content building has major importance that is related to your business with high quality content loaded on the site. All the information regarding services and products is effectively maintained for convenience of the users. Page optimization Page optimization is related to high quality and new content on some piece of information. This would also include page titles, text based navigation, targeted keyword phrases, site map, ALT and META data and clean up the code.