Business and Marketing

Small business or home based business usually don’t have much budget in launching huge marketing or advertising campaign, even they have, most of them will also find it difficult to develop a successful advertising campaign. With limited budget but to get the business rolling, there are some cheap marketing ideas developed by the business owners which generally require less money to implement and some of them is even more efficient than big bucks advertising and marketing campaigns.

i) Free gifts
Always accompany the product or service with a small gift, people just like free gift and there is no question about it. But make sure the free gift is related to what you are selling and it can be used together with the product or service. For example, a free DVD game is come with a purchase of a PS3 console, a free headphone is come with a mini HiFi. [Read ...]

Having a website but no visitor is a wastage of your time in maintaining the website. Webmaster always tries hard to get their website to be more visible in google but most of them having failure. I am not going to talk in deep technical in this article but would show you in a more lay man manner.

There are so many ways in getting visitor to your website, but is most of them would turn into your real customer? Unless you are getting the visitors direct from the search engine like Google. Why i am saying so? Let me ask you few questions, where is the first place you will be going when you are trying to search for online information? [Read ...]

The four marketing P (product, price, place and promotion) is important in developing the entire marketing process for your home based business or small business. The 4Ps will be discussed in details in the following points in order to ensure a good marketing plan is developed.

i) Product – There are several aspect that the business owner should take into consideration for the product or service provided in relation to the marketing strategy. The business owner have to consider the benefit for the consumer or customer if they purchase the product or service and detail research in this area is a must. The business owner have to think of creating a outstanding packaging that it could be separated from the competitors’ packaging. The business owner also have to consider the warranty use of the product and how to make the customer feel that they are staying in the comfortable zone after they buy your product. [Read ...]

There is certain knowledge that the home business owner should know in order to build a life time business relationship with the customer, you don’t want to close the customer profile just after one sale. To achieve this, the business owner have to know what they are selling, to whom they are selling, what price the competitors are charging and that is important in closing a sale. A good preparation in a sale process can be divided into 4 categories:

i) The customer – You must understand the market needs, be focus on a niche market as well as how often the prospect will buy your product or services. You must also know exactly what those customers are doing even you have to know in which sector they are belong to. Understand the customer well is important to your home based business, because they play an important role in rating your products or services and how well you have done on the customer service and follow up. As a business owner, it is also important to know what question would your prospect ask before they raise it to you. [Read ...]