Le-Vel, a Name that Stands as a Brand in the Market Lyle Hollar October 14, 2016 Business No business can exist in the market without finding its solid customer base, and a strong operational task force who works only to make things easier for them. In order to find the expected margin of profit at the end of the accounting year, the entire business must run effectively, and live up to the expectations that they have created for their own. Most of the entrepreneurs start up with their respective business plans with the core vision to make themselves identifiable in the market, and that too with a positive reputation. This works like a positive driving force for them and helps them to dedicate their entire time and life into the business. One such name in the industry is the Le-Vel Brands which although four years old in the market, still thrives on being a trailblazer in the direct selling field, making it possible for millions of individuals not just to survive, but rather THRIVE. This has been the key to their success- and the main two pillars are their signature product line THRIVE, and the cloud platform that they have designed of their own to survive in the market. THRIVE first came in the market with the sole motive to develop the lifestyle of the individuals, since they believed that a healthy customer base will help their business grow. According to Le-Vel Reviews, the sole motif to deliver a better and healthy life to the people with a scientifically manufactured wellness product has worked out for them, and they have easily been successful in making an identity for themselves in the market. Why have been Le-Vel Brands this successful within this short time span? While answering to this question, their founder members, Jason Camper and Paul Gravette both have agreed that Le-Vel’s overhead has been substantially lower than all the rest of the direct selling companies in the market because of the cutting-edge cloud platform they have developed on their own to execute the operations rather than the conventional brick-and- mortar facility. Since cloud has a multi-functional capability to carry on with the operations with the most profitable infrastructure, most of the businesses have accepted it wholeheartedly, and to enhance their management and agility within the business. In order to invest, a business needs to find the minimum range of profit. This can happen only in two ways- one, by enhancing the sales figure, and the second by reducing the cost of operations. In fact, both of these are internally connected. If the internal cost of operations can be reduced, then the business can find more money to invest on their manufacturing and marketing, and hence the chances of increasing the sales figure go high. According to Le-Vel Reviews, the cloud has generated drastic cost savings for them, which enables the company to invest additional resources in product development. Since the ingredients used in their product line THRIVE have a bioavailability that is much greater than those present in many nutritional supplements available over other counters, the users prefer using them more and prefers referring to their brand as well to friends and relatives. It is the quality of the product thoroughly maintained that has helped Le-Vel to shine brighter in the market.