A Quick Look at the Afro Beauty and Cosmetics Industry in 2017 Helen Mayfield February 23, 2017 Marketing There are several trends in the afro beauty and cosmetics industry increasing in popularity in recent years that are projected to peak in 2017. While the Afro Beauty Industry was truly established in the 1960s, wherein recognition of black beauty as distinct from the more socially depicted Caucasian idea of beauty was gaining prominence, it did not take off substantially until much later. The 2000s saw the rise of the nappy movement in the afro beauty and cosmetics industry, wherein nappy is a combination of the words natural and happy to indicate natural beauty in the black community is a source of happiness. So, what is trending in the industry today? Customers Demand Quality Because of the persistently perpetuated idea of beauty being inherently white, advances in cosmetics and beauty supplies specifically geared towards women of African origin have been few and far between. Women who are black or of mixed race have a tendency to be more attentive to their appearance, which has always been an outlet for expressing both ethnic identity as well as femininity. These contributing factors have created a specialized market, wherein women want products that embrace their natural beauty without damaging their hair, skin, nails, or other physical components. This demand for quality products has subsequently resulted in a broader market with a wider selection of products. A huge industrial shift from mass-marketed products to independently owned companies with black women at their head has led to an increase in the quality of the products being released. 2017 is going to be an amazing year for businesses that create and produce a multitude of high quality solutions to embracing black beauty. Afro Beauty & Cosmetics Increases Variety The cosmetics market tends to pride itself on its variety, but often the beauty products offered are sorely lacking for those with darker complexions. This fact has been staunchly improved upon in recent years, and it has culminated in more cosmetic lines developed by black women for black women. While the problem of women having difficulty finding products that specifically orient to their skin tone is far from utterly resolved, this year is home to a multitude of solutions being proposed and developed within the afro beauty and cosmetics industry. Black women have developed routines all over the world that reflect their need for diverse products, and their solutions are often shared with others who struggle with the same conundrums. This community organizational outreach to help promote certain beauty products and cosmetic lines is what created the remarkable increase in independent developer attention that the afro beauty and cosmetics industry is seeing in 2017. Variety in both the range of products being developed as well as the people developing said products is an obvious part of this phenomenal and revolutionary evolution in the industry. 2017 is projected to have an even wider selection of makeups and hair care products that are specifically oriented to women of color, with a multitude of the contributing benefactors being black women-owned businesses.