Small business or home based business usually don’t have much budget in launching huge marketing or advertising campaign, even they have, most of them will also find it difficult to develop a successful advertising campaign. With limited budget but to get the business rolling, there are some cheap marketing ideas developed by the business owners which generally require less money to implement and some of them is even more efficient than big bucks advertising and marketing campaigns.

i) Free gifts
Always accompany the product or service with a small gift, people just like free gift and there is no question about it. But make sure the free gift is related to what you are selling and it can be used together with the product or service. For example, a free DVD game is come with a purchase of a PS3 console, a free headphone is come with a mini HiFi.

ii) Distribute coupons
Distribute coupon to the public and encourage them to buy from you, you don’t have to distribute it through an advertising campaign but you can distribute it in the entrance of shopping center, distribute through the local book store, or distribute it through the first purchase from the customer. Design your coupon as attractive as possible, you stand a chance to close a deal.

iii) Organize contest
Organize free entrance contest for the public, develop an interesting contest and attract the public, make sure you make it with fun and you will attract the media coverage to publish the event, yet another free advertising for your business.

iv) Organize and participate in event
Organize and participate in any public event to gain public exposure for your home based business, because you don’t have a sales outlet where you will not gain much public appearance, actively participate is these events and get people to know your business.

v) New customer offers
Attracting new customer to purchase something from you is the most difficult challenge for your home based business, try to give offer for new customer during their first purchase, if no offer in price is possible, at least give out some freebies or second purchase offer, this will build the customer stronger first impression to your business.